Welcome!

Over the course of my career, I've had the privilege of working in a newsroom, on a higher education creative team, and with a communications consulting firm, creating content for my employer as well as for nonprofit and foundation clients. (I've also been a third-grade teacher, and while I'm particularly proud of the flip charts I made, my lesson plans would most certainly bore you.)

Book Character Day, 2015
My teacher-friends and I dressed up as book characters, and I chose Fancy Nancy.

As a communications strategist for Springboard Partners, I support nonprofits and foundations with planning, message development, content creation, and media research. Below are a few examples, including:

  • Social media templates for a CT health coalition's Medicaid advocacy campaign.
  • Website content produced for the Children's Alliance of Kansas kinship initiative. 
  • An op-ed I wrote on behalf of our client, which was published in the Washington Business Journal.
  • A newsletter I created for our firm, titled We're Feeling (20)22. (I'm a Swiftie.)

As a writer/editor for Virginia Tech, I developed copy for Virginia Tech Student Affairs programs, events, and initiatives. Below you'll find: 

  • A small sampling of feature stories.
  • A link to view a mental health campaign I co-created.
  • Two slogans I developed for a fundraising campaign, and the tagline I created for the division. (It's been seven years since I left that position, and the tagline is still in use.)

Communicating VT's brand through storytelling

I created the campaign slogans used in all promotional materials for VT's 2019 Giving Day.
While working as a writer for Virginia Tech Student Affairs, I pitched we rename our social media accounts from "VTSAComms" to "StudentsAtVt" to better represent our brand and content. I also drafted the tagline, "Where you live, eat, and play at VT," which they've continued to use.